The tools you need… without looking like a tool
Before I get onto discussing how to use social networking tools for professional advancement, I need to wade through the quagmire that is ‘self-promotion’.
When I say ‘self-promotion’, I’m talking about websites, Facebook pages, business cards, mass mail-outs of headshots, or any sort of advertising that is produced by you solely for the purpose of promoting you as an actor.
Suffice it to say: I’m not a fan. I don’t think it’s appropriate or necessary when you first start your career – and I’m not the only one.